Flexseal Packaging to Support In-Branch Merchandising

Earlier in the year Flexseal unveiled their new Icon Pushfit product, which is designed to connect 4” plastic pipes via their internal surfaces. The new product comes complete with an eye-catching box to enhance its presence in merchant branches. The full colour packaging demonstrates the products uses, technical specifications and fitting instructions. Ryan Lockwood, Marketing Manager for Flexseal explains the concept: “The new product development process for us is not just about the product and what problems it will solve, but also investigating how we can support the supply chain at each point. We identified that this would be a completely new product to the market so customers wouldn’t necessarily know what it is by its appearance. We decided on the box route so that when end-users are in merchant branches they can immediately identify what the product is, what it’s used for and how to install it. As well as its effectiveness as point of sale, boxing the product means it can also be stacked on shelves or counters and ultimately protects it whilst in transit.” Flexseal have also committed to producing additional point of sale materials to support in-branch sales of the Icon Pushfit.