Monsoon Children’s, Westfield

When the Design Director at Monsoon Accessorize wanted to push the boundaries with the signage at their new Monsoon children’s store at White City, he knew that John Anthony Signs would be the right company to contact to turn this ambitious concept into reality. Monsoon had designed a swarm of copper butterflies that would swoosh across the front of the external of the store and then pass inside the store and up into an atrium. The brief was that every butterfly was to be individual and made up out of polished and Verdigris copper with 4 difference styles and 3 different sizes. The total number of butterflies was 4,500! The end result was stunning and we are very proud of what we have achieved with Monsoon to add what is quite literally a piece of art to this stunning store.