Financial: HSBC Overnight change

When HSBC launched their Premier brand, they wanted to create an effect as close as is possible to an overnight change. Quite a huge order, with 127 sites in the UK alone.Our involvement started by helping design company Fitch to develop a 3D look for the brand, and building prototypes to test our concepts over the different types of signage. Working closely with HSBC Premier’s product development team, we then went on to survey all of the sites around the country, with weekly meetings to assess how best to transform them to the exciting new brand.