Shopping Centres: The Brunswick Centre

Gone is the dilapidated, windswept urban jungle. In its place is a modern, bustling, spacious shopping and eating hotspot. The £24 million facelift of the Brunswick - opposite Russell Square underground in London - has absolutely paid off.The signage was never easy. Because the site is mounted above a car park, the bases for totems and flagpoles presented a nagging, constant challenge without the normal ground depth available. But it was a challenge that we were determined to beat – installing four 6 metre and three 8 metre freestanding banners and directional totems in addition to LED signs, wayfinding and tenant project signs. We also designed, created and installed a striking illuminated circular entrance focus that neatly shrouds an air outlet.