REHAU WINS BEST B2B/TRADE CAMPAIGN 2019

REHAU is celebrating major awards success after its ‘Build Your Legacy’ campaign was named Trade and B2B Campaign of the Year at the Public Relations and Communications Association’s (PRCA) annual awards. The campaign, delivered in partnership with Birmingham-based PR agency, WPR, was devised with the aim of encouraging contractors to consider how the products and installation techniques they choose today can contribute towards buildings that they can be proud of for many years to come. The PRCA Dare Awards recognise the best PR and communications professionals nationwide, with REHAU’s campaign impressing judges and winning the top spot for the Midlands region. ‘Build Your Legacy’ saw REHAU publish a series of downloadable specification guides which were promoted across multiple channels including the REHAU website, social media, email and the building services trade press. Thanks to its highly-targeted approach, the campaign was singled out by judges for successfully generating a significant increase in website traffic, a number of CPD bookings from major contractors, and crucially, a high volume of qualified sales leads. Jo Trotman, Marketing Communications Manager at REHAU, said: “Our Build Your Legacy campaign was designed to go much further than simply creating awareness for our products. After making such a positive impact on our business, it was fantastic for everyone involved in the campaign to see it land a major PR award. “Through our PR and marketing activity, we always aim to inspire the construction professionals to exceed the industry standard, and through Build Your Legacy, we hope we can inspire contractors to make smart decisions now that they can be proud of in the future.”