About Us

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Safe Fire Direct is one of the UK’s leading independent suppliers of brand name, high quality Fire Safety Products, and have serviced over 20,000 registered customers.
Our mission statement is simple: Give our customers the products they want, when they want them and at the right price. We understand the importance of customer service and the trust customers place in us to fulfill their expectations. Safe Fire Direct never stops looking for ways to improve our customer’s experience with us.
Our product portfolio is now the largest in the UK, we offer our customers over 300 individual products and our portfolio grows every day and It includes high quality Fire Extinguishers, Smoke Detectors, Fire Control Equipment, Labels, Batteries and Installation equipment.
As an established Fire alarm Service and Installation Company we pride ourselves on all our products having been personally selected with an emphasis on quality!.